Privacy Notice

XU ELEMENTAL (hereinafter referred to as “THE PARTICULAR”), located at 12-A Street number 301 between 13 and 15 Corporate Plaza Armoran One, Montebello, Mérida, Yucatán, ZIP Code 97113, is responsible for the use and protection of your personal data, and we hereby inform you as follows:

PURPOSES.

The personal data we collect from you will be used to generate sales prospects, manage their follow-up, conduct market studies for the creation of real estate advertising campaigns in various media, including social networks, share news and information of interest to our clients and prospects, share advertising for our developments, follow up with our clients in their purchasing process, prepare purchase promise contracts, notices to comply with the provisions of the Federal Law for the Prevention and Identification of Operations with Illicitly Acquired Resources, issue invoices for clients and suppliers, and send advertising about our products or invitations to social events.

If you do not want your personal data to be processed for these purposes, you can communicate this to us at the email address: administracion@xuelemental.com.

Refusing to use your personal data for these purposes cannot be a reason for us to deny the services and products you request or contract with us.

COLLECTED DATA.

To carry out the purposes described in this privacy notice, we will use the following personal data: name, email address, phone number, approximate purchase date, gender, occupation, marital status, nationality, place of birth, marital regime, address, tax registration, the name of the Internet service provider and IP address, date and time of access to the site; the pages you have accessed within our sites and the Internet address of the website from which you have reached our sites.

SENSITIVE DATA.

In addition to the personal data mentioned above, for the purposes informed in this privacy notice, we will use the following personal data considered sensitive and requiring special protection: the way in which you intend to pay for the property to be acquired from “THE PARTICULAR.”

INFORMATION SECURITY.

In compliance with our commitment to protect the security of your personal information, it is important to note the following: we use various technologies and security procedures to protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information provided on servers with limited access located in controlled facilities. Your personal information will not be accessible to our company’s employees. Additionally, when we transmit important personal information over the Internet, we protect it by encrypting it using protocols such as Secure Sockets Layer (SSL).

DATA TRANSFER.

We inform you that your personal data is shared within the country with individuals other than us, for the preparation of purchase promise contracts regarding the properties that “THE PARTICULAR” has in inventory as well as for the preparation of the corresponding public deed of definitive purchase.

We inform you that for the indicated transfers, it is necessary to obtain your consent. If you do not express your refusal for such transfers, we will understand that you have tacitly granted it to us.

ARCO RIGHTS.

You have the right to know what personal data we have about you, for what purposes we use them, and the conditions of use we give them (Access). Likewise, it is your right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); that we delete it from our records or databases when you consider that it is not being used in accordance with the principles, duties, and obligations established in the regulations (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights.

To exercise any of the ARCO rights, you must submit the corresponding request via email to: administracion@xuelemental.com.

To learn about the procedure and requirements for the exercise of ARCO rights, you can call the following telephone number: 9995288180; or contact our Privacy Department, which will process requests for the exercise of these rights and address any doubts you may have regarding the treatment of your information, by calling the aforementioned telephone number.

REVOCATION OF CONSENT.

You can revoke the consent that, if applicable, you have granted us for the processing of your personal data. However, it is important to note that not in all cases can we attend to your request or conclude the use immediately, as it is possible that we may need to continue processing your personal data due to some legal obligation. Likewise, you should consider that for certain purposes, the revocation of your consent will imply that we cannot continue providing the service you requested from us, or the termination of your relationship with us.

To revoke your consent, you must submit your request through the email: administracion@xuelemental.com. To learn about the procedure and requirements for revoking consent, you can call the number and email contact mentioned above.

LIMITATION TO USE OR DISCLOSURE.

In order for you to limit the use and disclosure of your personal information, we offer you the following means:

Your registration in the Public Registry to avoid Advertising, which is the responsibility of the Federal Consumer Protection Attorney’s Office, so that your personal data is not used to receive advertising or promotions from companies offering goods or services. For more information on this registry, you can consult the PROFECO website or contact them directly. Your registration on the exclusion list managed by “THE PARTICULAR,” so that your personal data is not processed for marketing, advertising, or commercial prospecting purposes by us.

TRACKING TECHNOLOGIES.

We inform you that on our website, we use cookies, web beacons, and other technologies through which it is possible to monitor your behavior as an Internet user, as well as to provide you with better service and a user experience when browsing our page.

The personal data we obtain from these tracking technologies are the name of the Internet service provider and the IP address, date and time of access to the site; the pages you have accessed within our sites and the Internet address of the website from which you have reached our sites. Also, we inform you that this data is not shared with any third party as it is used for internal purposes of “THE PARTICULAR.”

MODIFICATION AND UPDATE.

This privacy notice may undergo modifications, changes, or updates due to new legal requirements; our own needs for the products or services we offer; our privacy practices; changes in our business model, or other reasons.

We commit to keeping you informed about the changes that may occur in this privacy notice, at our offices located at 12-A Street number 301 between 13 and 15 Corporate Plaza Armoran One, Montebello, Mérida, Yucatán, ZIP Code 97113, where you can consult our privacy notice at any time.

FACEBOOK/INSTAGRAM/MESSENGER POLICY (META PLATFORMS, INC.).

Full details on the legal terms of Facebook, Instagram, WhatsApp, and Messenger (products of META PLATFORMS, INC.) are available at: https://www.facebook.com/legal/terms. All policies of META PLATFORMS, INC. products are available at: https://www.facebook.com/policies_center. This website is not part of any META PLATFORMS, INC. products. Additionally, this site is NOT endorsed by META PLATFORMS, INC. in any way. META PLATFORMS, INC. products provide a platform for advertising, but the opinions expressed by “THE PARTICULAR” are not representative of META PLATFORMS, INC.

Last update: January 31,